• Silverescent - The Story
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  • Bell Moto-9 / James Stewart Expanded Edit
  • John John Florence - XT2 Hyperfreak

lululemon Introduces No-Stink ‘Run For Days’ Collection

Featuring Silverescent® Technology, Powered by X-STATIC®

Just in time for spring-weather training, lululemon debuts a new stink-free collection for women called Run for Days.

According to lulu, the Run for Days pieces are designed with special anti-stink technology so they can be worn multiple times before washing – legitimately removing “laundry pile” from our list of workout excuses.

The Run for Days series includes a bra, short, tank, crop and short sleeve shirt, all made with Silverescent® technology, powered by X-STATIC®, to inhibit the growth of odor-causing bacteria.

We’re looking forward to giving them a try! How about you?

Love Sweat. Stop Stink. New lululemon Video Shares How

Our friends at lululemon have created another outstanding video to show us how its yoga and running gear made with Sliverescent® powered by X-STATIC® conquers stink.

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X-STATIC® Feature Partner Interview: inov-8™, Gear Designed to Celebrate the Grit and Glory of the Committed Athlete

As its brand name implies, inov-8™, has been creating award-winning product innovations since the 2003 launch of its minimalist footwear line designed to stand up to the toughest terrain. The company’s ethos embraces natural running – taking running back to its most innate form, letting nothing alter the natural biomechanics of the foot and body. Hailing from the UK, inov-8™ successfully entered the US in 2004. Since then, the company has introduced a line of off-road and functional fitness apparel and a unique line of off-road packs developed to conquer the most demanding long distance event.

Graham Jordison, inov-8™ Design Manager, was kind to answer a few questions about the company’s product development and why it has partnered with X-STATIC®. Continue Reading →

lululemon’s Anti-Stink Zone Interview With West 4th Ambassador, Aaron de Jong

In case you did not catch the Anti-Stink Zone interview with lululemon’s ambassador, Aaron de Jong, we’ve captured it HERE for you to review! Aaron is wearing lululemon anti-stink gear made with Sliverescent™ technology powered by X-STATIC®



X-STATIC® Featured Partner: Ariat – Equestrian Footwear for All Types of Riding

If you ask an equestrian, either English or Western, what brand names pop to mind when asked about riding boots, Ariat is sure to be on the top of the list. Founded in 1990 in Union City, CA, Ariat has a global reputation for making the highest-quality footwear and apparel for the world’s top equestrian athletes.

Penelope Salas-Porras, Ariat Brand Marketing Associate Manager was kind to answer a few questions about this innovative company and why it has partnered with X-STATIC®. Continue Reading →

Innovation Changes Everything. New lululemon Anti-Stink Gear with Silverescent™ Technology Powered by X-STATIC®

While we always anticipate our weekly email update from our friends at lululemon, weLulu_top were particularly thrilled to find this week’s in our inbox this morning!

In case you did not see it, it features lulu’s new anti-stink gear for women and men. The active ingredient, or as lulu calls it, The Silver Bullet, in this anti-stink collection is Silverescent™ technology powered by X-STATIC®, which inhibits the growth of odor-causing bacteria.

We hope you’ll hop over to  lulu’s site or visit one of its retail locations to check out some of its new innovations! Let us know what you think!


Sunice Helps You Turn up the Heat and Dial Down the Odor on the Links

If you were watching the Masters Golf tournament last week, you may have wondered how the pros maintain their cool on such a challenging course. Keeping their emotions on an even swing certainly helps, however we’d like to think the role of performance fibers used in golf apparel, such as odor-fighting X-STATIC®, help players focus on their game rather than their sweat. Continue Reading →

Sales of Activewear Made with High-Performance Materials such as X-STATIC® are Strong

lululemon Run Swiftly Racer Back Tie Dye with Silverescent(TM) powered by X-STATIC(R)

lululemon Run Swiftly Racer Back Tie Dye with Silverescent(TM) powered by X-STATIC(R)

According to an article in today’s business section of the New York Times written by Elizabeth Harris, “Work Out  Clothes with a High-Tec Twist Sell Briskly”. Harris reports on how companies such as lululemon,whose secret high-performance ingredient is Sliverescent™ powered by X-STATIC®, and other athletic brands keep consumers craving more.  You can read the article HERE.

CNBC Fast Money Lululemon Debate: Does Innovative Technology Make it a Good Buy?

In CNBC’s Fast Money Half Time debate today, Jon, ‘Dr. J’ Najarian, said he believes our partner, Lululemon, is a good buy because of its innovative anti-microbial apparel, which they call their anti-stink Silverescent™ technology powered by X-STATIC®).

Take a look and let us know what you think!

Featured Partner, Giro – Innovative Cycling Gear at Its Best

Just before the Interbike Show got underway, we were fortunate to get together with Eric Richter, senior brand manager, cycling at Giro. As you may know, Giro designs leading helmets,  goggles and softgoods for cycling, skiing and snowboarding. It recently launched a new apparel line called New Road, which has captured attention for its sleek, subdued look among the cycling crowd. Giro was founded in 1985 by Jim Gentes and is now part of Easton Bell Sports headquartered in the Santa Cruz, California area.

Continue Reading →